Monday, September 17, 2012

Facebook Usage - Comm 352


                As someone who is growing closer to deleting both his Facebook and Twitter accounts each day, I am definitely comforted by the numbers found in the charts provided.  It is not surprising to see that the majority of those individuals not using social networking sites are the elderly – some of which I’m sure just don’t care to be a part of it.  But for those who are interested but are simply technology impaired I can applaud their perseverance (especially in a time where technology is growing so rapidly).  The other surprising number came from the question relating to being scared of scams.  I figured this would be among the reasons why the elderly would not want to take the time to learn this technology, but it seems that they are moderately unaware of internet scams (which sounds about right). 
                Individuals around my age (perhaps a little older) are the largest demographic of Facebook and Twitter users in America currently according to these charts, with only 22% of individuals my age not having at least one of these accounts.  Yet when we look at the next chart, among those in the same demographic that opt not to use one of these sites do so for a smart reason: to avoid scams.  So while my demographic is the largest users of these social networking sites, those of us who do not use it are cautiously avoiding scams, viruses, and general deviant behavior that is rapidly accelerating on the web.  This is why we can safely assume that the elderly do not use these sites based on other reasons such as their general complexity or disinterest in social networking. 
                I also found it interesting that of all persons under the age of forty-four the highest demographic for not having a Facebook or Twitter is 18-24 year olds.  Considering that social networking plays a key role in relationships in high school and college, I expected this number to be higher.  I assume that with the emphasis major and local businesses have put on Facebook and Twitter as being reliable sources of information and advertising that the demographic of people who use these sites as means of obtaining information themselves has increased.  Instead of Yellow pages, newspapers, and coupons all of these deals and savings can be found through promotional Facebook and Twitter events.  All of this publicity is also free, so it is economically helpful as well. 
                Although I still don’t enjoy Facebook as much as I used to because of the general lollygagging it causes or the pictures of food in sepia tone it throws at me, it is refreshing to know that it has become a reliable websites for a mature audience to use to increase business.  I may not like the social networking aspect of Facebook much anymore, but as a means of cheaply helping small and large businesses alike thrive and improve, it is absolutely a must.

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