Wii Would Like to Play - Comm 403

 

The new console from Japan sparks interest in American households.

     By using semiotics, we can find the relationship between the signs found in this advertisement, the audience it is directed towards, and the message that the symbol is trying to extend.  

The Sign:  The main sign within this advertisement is obviously the Wii console.  It is a sign of a new entertainment system unlike one that had ever been seen before thanks to its wireless capabilities.  It has a simple, sleek design that does not feel bulky like other systems. The smart car used by the Japanese businessmen could also be seen as a symbol as well.

The simple design makes it look approachable for any age. Photo credit goes to La Ignorancia Mata

The Signifier:  When this commercial aired, the Wii signified the absolute future in gaming technology.  A new innovative way to play games by utilizing body movement was unheard of, and it piqued the interest of everyone for just that reason.  This was by far the most advanced leap in technology most average households had heard of, and the excitement ad hype created for the system made it practically sell itself.  These little thirty second commercials were all most people needed to see to want this in their house as soon as possible.
      To highlight the Smart Car, it goes along with the the Wii system with its equally sleek and modern design.  It is a very futuristic car, and is driven by two Japanese men.  Japan is often used as a symbol of technological advances, and in this commercial the case is very much the same.

The Signified:  Like most video game paraphernalia, the Wii could be seen as a target for anyone between the ages of fifteen to twenty-five; however, Nintendo modeled the Wii to be an enjoyable system for all ages, including children, parents, and even grandparents.  With games ranging from simple puzzles to bloody, zombie-filled shooters, Nintendo made sure there was something for everyone in this little titan.