Even Angels Will Fall

     When I think of an example of effective advertising, what comes into mind for me first is not a product that is necessarily amazing, but one that does the absolute best job of building up its target audience.  Axe, the male hygiene products commonly known for their scandalous advertisements, has some of the best ads because they have perfected their pitch to their audience: Don't just get clean, "get some" too.
     Their famous slogan, "How Dirty Boys get Clean" is a perfect example of how they plan to get their message out.  In all of the Axe advertisements that I have watched (and feel free to let me know if I am wrong), I have never seen or heard any evidence that would let me know how clean I would actually become if I were to use any of Axe's products.  Women might fall from the sky, I might get into some crazy themed parties four nights in a row, and I might leave some sexy prints in my shower.  How clean will I be through all of this?  Who knows - but what I do know is that according to Axe, if I am a male between the ages of 15 and 25, I'm going to need to buy these products if I want to stay on my A-game (in both smell and popularity).

"Beat Ben?  At what contest?  Scoring with the opposite sex? That's exactly what will happen with a simple spray of the 'Clix' fragrance by Axe."  Photo credit goes to JoshC.

     
     It may sound like I am bashing Axe, but in reality my frustration with their campaign is exactly why I can respect them so much.  Other products designed for men aren't as forward as Axe is, but that is exactly what makes their approach so effective.  Use this product and bask in the glory of a carefree, party lifestyle (and maybe be clean too).  What else would a young American male want more than being attractive to the opposite sex?  Axe takes a normal hygiene product and advertises it as an item to boost your overall self-esteem and confidence as a male.  As long as you have Axe, you are always want spray away from the party.  Although I don't necessarily agree with that statement, I don't doubt that this is an answered prayer for all of the fist-pumping citizens of America.