COMM 352 - Apple vs Samsung

                This entire case is very disappointing because I am bearing witness to just how truly power hungry Apple has become as a company.  I am not a fan of Apple products (and this does not help at all), but even from a neutral standpoint it is easy to see that Apple is trying to monopolize the electronics market in their favor.  They are literally eliminating the competition through law, and essentially creating a market where they are the only distributes of the product.  This negates any decision making on the consumer’s part.  Imagine walking into your local electronics department and being presented with one type of television, one type of gaming system, one type of phone, etc.  When we eliminate competition, we eliminate a means of bettering products through comparison. 
                Through reading the blogs provided it seems that this court decision was also extremely hasty; the entire decision made by the jury only took three days.  While this may not seem like a short amount of time for a court case, consider that most jurors take three days just to look over the terms, conditions, rules and regulations of the case before diving in to making a verdict.  There were more than 700 questions that span over 100 pages of material.  Although Apple claimed that many of the jurors were tech savvy, their hastiness caused mistakes like awarding damages for the Galaxy Tab 10.1 LTE when it did not infringe in any viable way.  This 2 million dollar mistake could have been one of many made, and it is relieving to know that more will be looked into this.
                Lastly, the biggest curiosity I have is a point brought up in the 3^rd article by Pamela Jones.  The instructions for the jury mentioned:
                 “The amount of those damages must be adequate to compensate the patent holder for the infringement. A damages award should put the patent holder in approximately the financial position it would have been in had the infringement not occurred, but in no event may the damages award be less than a reasonable royalty.”
                Apple is clearly ignoring this rule, and the 2 million dollar hasty mistake is clear evidence that Apple’s lawyers are trying to bend the rules in their favor.  According to Jones this case is not anywhere near over due to the inconsistencies made by these jurors.  It will be interesting to see how this case plays out, and for the sake of the future of technology I hope that Apple lessens its grip on a market that can only improve through trial and error from many different companies with –noticeably- different ideas.

Helvetica

     In our Motion Graphics class we viewed a documentary based around the typeface, Helvetica, which is used almost universally in basic advertising, and used for street signs, subway signs, titles of buildings, etc.  The font was praised by individuals who used it for it being "neat" and "comfortable" looking, without having any unnecessary serifs or bulges in the letter design.  Some disagreed with this and said that the typeface is overused, boring, and "safe"  because of its widespread use and success.  One woman even went as far as to (albeit, sarcastically) say that this font was used to create posters for the war, and therefore created the war itself.

     I have to agree with those who opposed the font, as I am in the exact same boat as those who think the font is too safe.  One man printed out a collection of words all in Helvetica such as 'explode' and excited', but the words do not look explosive or exciting at all.  Helvetica is a beautifully smart, and safe font to use when you are simply trying to get a helpful message across (like street signs and maps in general), but as far as actually using this font to advertise,  I feel like it would have to be used in very creative ways for this typeface to make any more of an impact than it already has.  Just simply being a common, safe, typeface already makes the thought of it less appealing,  and if anything just inspires me to use something else instead.

Opening Sequences - Comm 346

I chose a film from my childhood that came to mind during the first week of class.  When I think of motion graphics and opening credits, a lot of Pixar movies come to mind (see The Incredibles' opening sequence to see the similarities).

     This particular opening sequence uses different colors and abstract looking doors to paint the scenarios that are found in the movie - monsters going through doors to scare children.  The monsters themselves are abstract, and in various colors.  The colors used for the doors are all bright and vibrant against the black background, and the colors used on the doors heavily indicate their depth.  At 1:04, you can see a snake-like creature going from an olive color door in the background into a red color in the foreground.  This also foreshadows where the action is going to be moving in this sequence;  Without even seeing the snake move, we could probably guess he would be moving towards the red door that parallels it from across the screen amongst yellow and orange doors. 
     The designers also use the doors in creative ways.  At 0:30 we can see a column of purple and pink doors that get used as cards.  They are "shuffled" and once they are all together, the similar hues (purple and pink) become almost indistinguishable by the time the doors open. 

The second video is from a fighting game called Street Fighter 4.  This is the first installation of the series to feature three-dimensional characters, so the design crew definitely outdid themselves on the opening sequence.  The first scene shows two rival characters fighting in black and white, with their respective red clothing shown in color.  The red amongst the black and white definitely is a signifier for strength, power, and fighting with honor and pride.  The fiery rivalry between the two is illuminated by these red garments, and the paint strokes (shown throughout the entire animation)  make the action seem quick, fluid, and makes the fighting blend with the art.  In later scenes we see two women fighting with a vibrant pink background and highly saturated colors.  These two have a newfound rivalry in this series, so their animated fight sequence is bright, colorful, and new.  The pink background also seems to be a nod to the fact that female characters are fighting.  Despite fighting being a rugged, male sport, we still see women in a gentler light - even in combat apparently.  Still, the pink works well against the blue and black clothing that the women are wearing, and the paint strokes create the same feeling as before.

Freudian Subtext - Comm 403

The article we have been assigned to read for our Media Studies class is a plea from employers of the United Kingdom to ensure that more college students are taking media studies classes.  I honestly had more issues reading the article than  did in even going into detail on the subject.  The article is very vague, and I believe that media studies is important in the goal of understanding psychoanalysis, but this article did not make that point.

The article repeatedly talked about "employers" and "businesses" would like to see more media studies classes being taught, but what employers are these?  Are these employers of a business environment or jobs that require manual labor?  Some jobs do not require their employers to analyze Freudian theories on a daily basis, so to learn which fields of work are looking for this would be interesting.  The article also mentions a "customer" calling in and asking about a comparison between Ms. PacMan and feminist theory.  What company has a hotline devoted to answering people's psychological questions?  The article does a poor job of backing up the argument of the importance of media studies.

That being said, I do understand the importance of media studies, for it causes you to think outside of the box at different possibilities, and we are to use this way of thinking in our assignments to convince our readers to do the same.  In our study of psychoanalytical theory, we are introduced to Freud and Lacan, with similar views on their subject matter.  My small knowledge on psychoanalysis has led m to believe that the article itself could be improved with more concrete evidence about employers interested in media studies classes.  With actual employers in mind, I would be able to more accurately see myself in a position of working for this company knowing that I have been educated in the subject.  Another way the article could be improved would be a mentioning of specific skills learned in media studies classes that these employers look for.  Whether it just be psychoanalytic knowledge, or the ability to know how to blog effectively, it would be a nice addition to the article to reach out to more college students (which I assume is the "real reader" of this article).

For an article discussing the importance of media studies, it is ironically vague.  With simple additions like examples of employers that are looking for these skills, and the skills themselves, this could be a great article that could effectively help both college students and professors alike to find and fix problem areas in this magnificent field of study.

The Femputers - Comm 403

We were asked to look over an article on CNN.com that discussed why we feel more at ease/prefer female voices in a technological environment.  I think they did an excellent job creating and backing up their points, and I even found interest in some of the comments posted by users.

     I feel like we are more at ease with having females vocalizing our options and choices to us because (as stated in the article) we are used to the sound of an operator being female (an entry level job that many women could easily work in that would not be demanding of them physically.)  To add to this, a lot of the comments presented to this article featured people saying that they would actually prefer to take orders/advice from a female than a male.  This may come from maternal instincts of mothers knowing what is best for you, or it could be a sort of ego boost knowing that a woman is politely giving you information as opposed to a man. 

     In my opinion, I feel that women don't mind receiving instructions for either sex, as they will take direction from both their girlfriends and males without much question.  Men on the other hand tend to be a bit stubborn (just ask any guy to pull over and ask for directions).  Men would much more prefer to hear a kind, gentle woman "suggesting" things to them than be open to another man trying to "tell him what to do".  It all boils down to a minor gender-power struggle that we all face on a daily basis.  Do you prefer male teachers or female teachers?  A male boss or a female boss?  It could be from the voice you prefer to hear to past experiences with both sexes, but either way it's safe to say that the gentle, m ore passive voice heard in most technology has been successful.

By the People, for the People

In class we discussed different methods of persuasion used in political campaigns.  The issue up for debate was the gun control policy, and we were to find a politician and either create an ad for or against them in this cause.  For a positive campaign, sound effects such as applause, cheering, and patriotic, inspirational music are heard.  On the contrary, negative ads were shot in black and white, and used eerie sounding music (in some cases the music heard could have been slightly inspirational or comedic to indicate a satirical opposition for the politician). I've chosen three of my colleagues' video campaign ads to focus on, as they follow this structure and invoke emotions in such a way that would be very successful if they were actually used for a political advertisement.

This first campaign is directed towards Maryland voters in search of a politician that will help with the number of homicides of children in the state.  The ad states that although the rates are the lowest they have ever been, this is not enough because there should not be any children falling victim to these crimes.  A signifier found in this campaign would be the pictures of children fading from color to black and white.  This signifies that these children may no longer be alive, or that they are in danger because of the conditions they are currently living in.  The slow, sad music signifies depression, and a desire for a positive change.  Lastly the message the ad brings "We need our hero back" also signifies a desire for change, as there is no "hero" or leader in charge to take action against this negativity.  This campaign does a great job of using pathos to convey an emotion to the viewer.

This second campaign is also a negative ad towards gun control.  Again, it uses pathos (and logos as well in this case) to convey a strong, convincing message to the viewer about how they should view the gun policy.  The signifier I would like to point out in this ad is the picture of the gun pointed straight at the viewer, literally making them stare down the barrel of a handgun.  This signifies the scariness and fear that comes with the idea of a gun - and when it's staring you in the face, there (should be) no other emotion but fear.  Another signifier would be the other picture used, featuring a man with a gun that looks like he could be crazy and/or unstable.  This also conveys the emotion of fear because we can visualize the type of person using these guns for malicious intent.  The text in this campaign signifies that we don't necessarily need to ban guns, but ban the use of illegal guns that would obviously be used for other reasons other than defense.

This final ad I chose had a very powerful effect on me as a viewer, and definitely would have persuaded me to change my opinion in the election.  It opens with a video of a woman who is a news anchor discussing the amounts of deaths via gun activity that includes the deaths of children in playgrounds.  This signifies that there is a complete lack of care or attention for the safety of the residents in this area.  Not just children, adults as well. The fact that children are becoming victims in these actions indicates that no one is safe - even the absolute innocent.  The dramatic music also creates a tense, and horrifying atmosphere for the viewer by using a song including symphonic elements and foreign chants.  We associate this type of music with rising action of a serious movie where the plot is thickening, and in this case the plot is a little over a minute long so it creates this tense atmosphere throughout the entire ad.  A final signifier for this ad is the clip showing the number of homicides that have taken place this year.  This signifies that even though the rates may have been dropping recently, the amount is still too high to find excusable for any reason. 

-In class discussion-

     A fellow student of mine brought up the topic in class of a blog post found on cracked.com.  The website is known for publishing humorous material, but he found this particular article, Dealing With Bullies You Learned in Movies, a little too real for his tastes.  The author delves into personal experiences with bullying and even bullying that his child received. 

     While I don't doubt that the article may seem a bit on the black humor side, I feel like this was supposed to be a satire.  I have read articles on cracked.com before, and nearly every one of them are funny because they are all drenched in sarcasm.  I personally love this style of humor, so I enjoy most of the blogs I read on there. Although I do feel that this particular piece was darker than the rest (it hit on a way more personal level for the author), knowing that the author was more than likely aiming for a sarcastic approach to this scenario would make me more interested in reading more of his work to see if anything else he has written parallels this. 

     Regardless of his approach, I commend him on going on a different route with this blog, but I can definitely see where Travis is coming from.  If I want to laugh, give me something obvious to laugh at an don't crowd that with a sad story.  I feel as if he was trying to add a bit of realness to this story but it may have not worked in his favor.  Still, he received an emotion out of one of his readers, and when it comes to leaving an impact he did just that.